Spotlight Feature & Tech/ Innovations Feature Guidelines and Terms

The Gift Club is a digital meeting place, forumand e-newsletterfor the gift cards, incentives, rewards, loyalty and engagement community to share articles, news, research, and insightsand promote business solutions.

Article Recommendations:

The types of articles appropriate for The Gift Club range from short features on specific quality topics, step-by-step how-to’s, practical advice,and case studies (500and 1000 words), supplemented with real-world experience, analysis or research. Compelling first-person or personal stories and opinion pieces also are welcome.

Readers are diverse in industry and experience—but they all have this in common: they are passionate about the market place they trade in.

Spotlight Features/ Tech Innovations Features are paid for submissions that appear at the top of the news page and e-newsletter. Articles can have promotional value but should follow the recommendations above as much as possible to get the best engagement from site visitors.

Although we work hard to ensure our numbers of subscribers increase on a regular basis and site visits are maximised, The Gift Club can’t guarantee that you will receive business opportunities. We recommend appearing regularly to ensure your solution gets noticed by your future customers and partners to increase the likelihood of enquiries.

Recommended Tips:

  • Readers look forcontent that is useful, important and most importantly, relevant. Does the article offer value in the form of information, best practices, tips, advice, analysis or resources?
  • First impressions count. People decide within seconds whether to continue reading something. Start your article with an interesting anecdote, statistic or problem statement.
  • Use bullets, lists and short sentences and paragraphs. •Include any figures/pictures/images that will enhance your article.
  • Don’t forget to include a conclusion. Wrap up your thoughts, or reiterate the next steps.
  • If the topic is complex, you might want to suggest additional resources or offer a contact for more information at the end.
  • Cite sources and provide references to quotations and facts when used.
  • Don’tforget to add contact details and website/ demolinks

Terms and Conditions

Content must be relevant to the industry –gift cards, rewards, incentives, employee engagement, loyalty, employee benefits, payments or fintech.

All writing formats are accepted. These include blog entries, publication reviews, event announcements, feature stories, news articles, etc. Work must be submitted as an email attachment in a MS Word format -.doc preferablyto hadie@the-gift-club.com.

To secure your slot, full payment to appear as a spotlight feature in the news page must be settled with The Gift Club at least 2 weeks in advance of going live. This can be paid for by bank transfer or BACS of which details are on the invoice.Unfortunately, the spotlight feature will be forfeited if payment is not received 2 weeks in advance of the go live date.

If a piece has already been published elsewhere, please resubmit it as a synopsis or a summary of the original document.

Authors must provide accurate references for all data and information used. We will not consider submissions that are not properly sourced. Sources should be cited in the article.

The working language of the newsletter is English. Work in other languages will be considered on a case-by-case basis.

Although there is no word limit, articles are generally no longer than 1000 words. Longer articles will be considered on a case-by-case basis.

The editorial board reserves the right to edit work that has been accepted for publication. However, all changes will be sent to the author for final approval before being released.

Photo: submission requirements: We welcome photo submissions to accompany articles or as standalone submissions.

Photos should be submitted in high resolution JPEG or GIF (3000px x 2570px) file by email to hadie@the-gift-club.com.

All photos should be given proper accreditation. Please cite the photographer’s name, affiliation and country.We do not accept any articles that relate to politics, religion, sexual orientation or race.

The Gift Club reserves the right to refuse a submission at any time should it fall outside of these guidelines.

Although we work hard to ensure our numbers of subscribers increase on a regular basis and site visits are maximised, The Gift Club cannot guarantee that you will receive business opportunities. We recommend appearing regularly to ensure your solution gets noticed by your future customers and partners to increase the likelihood of enquiries.

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